Best-selling author Dr. John Reizer provides a step by step guide for doctors on how to educate the American healthcare consumer about the principles of chiropractic. The author methodically outlines a clever marketing strategy that will regularly identify the people in a given community who are most likely to purchase subluxation – centered chiropractic services. In addition, Dr. Reizer reveals to readers his time tested New Patient Orientation presentation. The author has successfully educated patients with this impressive script for over 22 years.
Other topics in the book include: